Bridging creativity and technology to build impactful digital experiences
About me
Data Analyst with strong expertise in machine learning, specializing in digital marketing analytics. Currently pursuing a master's in Data-Driven Marketing at Nova IMS. Skilled in leveraging data-driven insights to optimize marketing strategies, enhance customer engagement, and drive business growth. Proficient in Google Analytics, Google Ads, and Meta Ads, with experience in predictive modeling, automated workflows, and end-to-end machine learning solutions for data-driven decision-making.
Master of Science
Data-Driven Marketing
Digital analytics Specialization
In Progressdevelopment
analytics
marketing
Professional Journey
A journey of innovation and impact, blending technical expertise with creative vision to deliver exceptional digital experiences.
Marketing analyst
Culinary Backstreets
- Led analytics and marketing operations in HubSpot, optimizing campaigns through data-driven insights
- Utilized Google Analytics and Google Tag Manager to track user behavior and measure campaign performance
- Designed and implemented data-driven marketing automation and audience segmentation strategies
- Conducted customer journey analysis to maximize engagement and ROI
- Collaborated with cross-functional teams to refine digital strategies
- Leveraged data for continuous optimization and growth
Marketing Data Scientist
Lameh.AI
- Managed end-to-end data science workflow, from data synthesis and cleaning to model training and deployment
- Developed and optimized machine learning models using Azure Machine Learning services
- Utilized pretrained OpenAI models for Arabic-English transliteration and text similarity models
- Implemented OCR models using Azure extraction models for PDF and image text extraction
- Deployed machine learning models using FastAPI for scalable integration
- Collaborated with cross-functional teams using Git for version control
Digital Marketing Data Analyst
Egypt Valley Aviation Services
- Analyzed digital marketing performance across social media, SEO, and email campaigns to optimize ROI
- Managed and interpreted data from multiple sources to track KPIs, customer engagement, and conversion rates
- Conducted A/B testing and segmentation analysis to improve audience targeting
- Developed reports and dashboards for actionable insights supporting data-driven decisions
- Monitored competitor activities and industry trends to enhance brand positioning
Operational Data Analyst
Seoudi Supermarket
- Analyzed data to identify trends in sales, inventory levels, and customer behavior
- Developed Power BI dashboards and KPIs for actionable insights
- Optimized inventory management through turnover analysis and demand forecasting
- Implemented machine learning for customer segmentation and Market Basket Analysis
- Evaluated store performance metrics and provided data-backed solutions for operational improvements
- Contributed to pricing strategies through price elasticity analysis
Data Scientist
GS1
- Developed and implemented NLP, Machine Learning, and Deep Learning models for task automation
- Conducted data cleaning and preprocessing to ensure data quality
- Analyzed complex datasets using Python, Excel, and SQL to identify trends
- Created visualizations and dashboards for stakeholder presentations
- Collaborated with cross-functional teams to identify business requirements
- Maintained up-to-date knowledge of emerging trends in ML and Deep Learning
Data Analyst
National Aviation
- Collected and analyzed complex data sets using Python and SQL
- Developed visualizations and dashboards using Power BI and PowerPoint
- Performed exploratory data analysis to identify trends and patterns
- Collaborated with stakeholders to implement data-driven solutions
- Monitored data quality and performed validation and cleansing
Educational Journey
A continuous pursuit of knowledge, combining formal education with specialized certifications.
Master's degree
NOVA IMS Information Management School
Data-Driven Marketing
- Google Analytics
- Social Media Marketing
- Marketing Campaign Management
- Brand Management
- Big Data Analytics
- Gen AI
- Brand Awareness
- Online Marketing
- Big Data
- Data Ethics
- Data Analytics
- Data Science
- Data Visualization
- Exploratory Data Analysis
Bachelor's degree
London South Bank University
Computer Science
- Oracle SQL Developer
- Presentations
- Microsoft SQL Server
Bachelor's degree
The British University in Egypt
Computer Science
- C (Programming Language)
- Data Science
- Data Structures
- C++
- Oracle SQL Developer
- Web Development
- C#
- Algorithms
- Presentations
- Machine Learning Algorithms
- Python (Programming Language)
- SQL
- Microsoft SQL Server
Professional Certification
Google Ads Search Certification
- Google Ads
- Performance max
- Google Search
- Google Tag Manager
Professional Certification
Google Analytics Certification
- Google Analytics
- Google Tag Manager
- Data Analysis
- Google BigQuery
- Google Ads
- Google Merchant Center
- Google Search
Specialization Certificate
DeepLearning.AI
Machine Learning Specialization
- Machine Learning
- Deep Learning
- Neural Networks
- Python
- TensorFlow
Featured Projects
Delivering data-driven solutions and measurable results through innovative analytics and strategic implementation.
Marketing & Customer Behavior Analysis for Culinary Backstreets
Analyzed customer behavior, email marketing performance, and website traffic to optimize email workflows, improve engagement, and increase conversions.
Key Services
Tech Stack
Key Results
- •Email Open Rate Increased by 30%
- •20% higher click-through rate (CTR)
- •Website Traffic Up by 25%
- •Customer Retention Improved by 18%
- •ROAS increased by 70%
Store Area & Category Optimization for Seoudi Supermarkets
Optimized store layout and product category placement based on sales data and customer purchasing behavior to increase total sales, maximize basket size, and enhance customer experience.
Key Services
Tech Stack
Key Results
- •10% Increase in Sales
- •Basket Size Increased by 15%
- •Optimized Store Layout
- •20% More Upsell Opportunities
Automated Product Categorization for GS1 Egypt
Developed an AI-powered system to automate product categorization based on product names, replacing the manual process that took hours with an efficient classification system.
Key Services
Tech Stack
Key Results
- •Reduced Categorization Time from Hours to Seconds
- •Achieved 92%+ Accuracy
- •Processed Over 100,000 Products in Minutes
- •Improved Consistency
- •Integrated FastAPI for Real-time Classification
Digital Marketing Campaign for Valley Aviation Services
Launched a Google Search Ads campaign for VAS, aiming to increase conversions, maximize ROI, and attract high-intent users searching for telecom and digital services.
Key Services
Tech Stack
Key Results
- •Conversion Rate Increased by 40%
- •Cost Per Acquisition (CPA) Reduced by 35%
- •10% Higher Click-Through Rate (CTR)
- •Optimized Ad Spend by 20%
- •Improved ROAS by 50%